AMARO is a private fashion jewelry company, designing and manufacturing since 1986. The founder and creative leader of the company is Irit Goffer Sasson. Mrs. Sasson has over 25 years' experience in jewelry design and is herself a live testimony that dreams do come true. Irit entered the world of jewelry and fashion from her deep love to the world of art, where she found a way to express her creativity.
Mrs. Sasson has acquired her education in the Italian school of design "Istituto Europeo Di design" and has started as a small business from her home while raising her kids. Steadily and gradually AMARO has grown into a successful international business, known worldwide.
The company started exporting its collections in 1999 and is today a chain of stores present in 21 countries worldwide
The expertise of AMARO is in designing unique sets of jewels inspired from ancient cultures, different religions and sources of feminine power in the various cultures. Its international nature is expressed in the materials used and the spirit in which they are combined. The materials arrive from all over the world. The jewels are set with natural stones that have energetic values, wild elements, such as corals, shells and bones and combined with Swarovski crystals. The combination of the wild with the processed material gives the jewel a unique and materially rich look, which is the main characteristic of AMARO. All the jewels are handmade, by traditional handiwork. Until today, just as when we started, the design and production of the jewels is executed in Israel, by hand.
Amaro is producing from Kiryat Atidim in Tel aviv, in a production plant which is 400 square feet and includes the marketing and assembling department. The production plant is employing 75 people working in producing, assembling and setting the jewelry.